I started my career at 18, building a research division for a media startup to help teams make smarter decisions.

​

But I quickly learned that research alone doesn’t drive results — what you do with those insights matters.

​

Over the years, I’ve worked with subscription and SaaS companies to:

✅ Fix onboarding flows → Cutting churn and increasing trial-to-paid conversions.
✅ Redesign pricing & paywalls → Boosting revenue without hurting retention.
✅ Optimize cancellation flows → Recovering at-risk users and reducing churn.

​

As a consultant and product leader, I help teams scale without wasting time or money on guesswork. My focus is on monetization, retention, and user psychology—turning free users into paying (and staying) customers.

​

I launched Growing Pains as my consulting practice, bringing insights from countless teams and industries to help subscription businesses achieve sustainable growth.

If you’re struggling with trial conversions, retention, or churn, let’s talk. 🚀